Questions to ask about the business

-Is your idea commercially viable?



-Is there a market?

• The 3D animation industry is continously growing, as new technologys are discovered and new ideas created. Animation is featured in a lot of film, commercials and TV series. In general, most productions are produced featuring a team of animators who work together to produce the animation. Therefore there is a need for animators in the industry today and for the future.

-Is someone else doing it?

• There are lots of freelance animators out there, some will be recent graduates and some may have years of experiance, so there is a lot of competition in this specific industry.

-Is it realistic?

• This specific job as a freelance animator is realistic, it is hard to get into as you need a good client base and a good work ethic. But it is achieveable.

-What are the risks?

• There are a few risks that come with becoming a freelance animator,

1. one being that there will be a lot of competition and alot of other animators all going for the same job.
   
2. Also there may be long periods of time where a freelance animator may be out of work.
3. Another risk is that you have to deal with all your own finances, there is no set wage, or constant income.

-What is your unique selling point?


Refining the business idea

-How will you fund the idea?


-Is location important?

• Location is important for a freelance animator, it helps to be near the companies you want to work for as this will cut travel costs. It also helps to be in one of the areas where animation companies are based. The main areas in the UK for animation companies are, London, Bristol, Cardiff, Dundee and Manchester.

-Are you going to work on your own or in a team?

• I plan to start out on my own, but have not ruled out the idea of developing a team further down the line.